No need to adjust your sets people. Boots really have gone that colour. Yes the Brazilian World Cup is upon us. The streets of Sao Paulo are lined with colour. Dangling from every place you can dangle, golds, oranges, yellows, greens, and blues dominate buildings. Outside the stadiums colour defines exactly what a World Cup with Rio as a centrepiece is. Inside, it’s exactly the same.
It seems that it’s not only the fans that are getting into the spirit of the World Cup this summer, but sports manufacturers too.
The likes of Nike, Adidas, and Puma have waved goodbye to their old palette of black and white, even the reds and golds, welcoming in colourways that could substitute floodlights.
It’s a far cry from the boots of the 1950s or even 70s when Adidas released the world’s best-selling boot the Copa Mundial. The Freebets History of Football Boots infographic highlights this more than ever, with even the early 2000s remaining predominantly black-booted.
But rather than just being something that stands out on the pitch (and therefore the playgrounds) perhaps Nike’s volt colourway, or Adidas’ black and white pattern reflect the future – innovation.
You only needed to watch the opening game of the World Cup to see boots are a little different this summer. Nike’s Magista boot has a Flyknit upper, almost acting like a second skin in order to improve touch, control, and accuracy.
It’s the biggest breakthrough in football since Craig Johnston invented the Adidas Predator and it’s likely that the added sock to the boot will really take off. Adidas have already released images of their prototype which will see the sock rise much higher up the leg, whilst their knitted boot has also recently been worn by Luis Suarez.
It’s expected over the next few seasons boots will become even more technical taking the industry even further away from the traditional kangaroo leather and screw-in studs. Craig Johnston himself thinks this will come at a cost. We have already seen metatarsal injuries become a common theme in world football, but will that stop manufacturers searching for the lightest boot or an innovation that makes you feel like you’re kicking the ball with your barefoot on the Copacabana? It’s unlikely.
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